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Shop Crush is a mysterious shop-owner simulator with psychological horror elements set in the early 2000s.
No offers tracked in PLN yet.
Shop Crush is a hybrid Visual Novel, where you connect with customers, learn their characters, and untangle the dark, Literal Illusion puzzles about them.
Manage Clients and Reputation
Manage your Thrift Shop. Sell a hodgepodge of merch to picky customers. Set the prices, bargain with clients, and turn down suspicious offers. Order popular stock, fight off shoplifters, and manage your reputation - gain or lose it based on your choices!
Keep the Business Stable
Yes, you own a Thrift Shop! Clients visit daily to purchase their preferred products. To keep your business profitable, you must monitor your prices and the demand for your products.
In this choice-driven Visual Novel, you must balance the profitability of the offer with the reputational loss that every purchase can cause.
Find New Buyers
Connect with different customers and help them find what they want. Every customer has a unique personality, purchasing patterns, and preferences. Build relationships with your favorite customers, give them the best deals, and try to keep up with their needs, demands, and wishes.
Buy New Products and Refill the Supply
Order new stock in the catalog. Keep your shelves stocked so your buyers have what they need. Some products are popular with specific buyers but not in demand by others.
Selling common goods, like milk, will get you a safe income, while risking selling sin goods will cash you out.
Control the customer's rage to protect your shop's reputation. If your reputation is low, people will avoid your shop.
Enhance and Personalize Buyers
Level Up Your Customers to Improve Their Purchasing Power. Customers improve their Visit Frequency, Average Check, and Reputation at every level.
Select a character's skin (gender) you like, and change it whenever you want during the game. There are three skin types supported: alien, female, and male.
Customers have preferences for their favorite and least favorite goods they want to buy from you.
Explore the Literal Illusions
Zoom, rotate, and drag the hidden pictures to uncover your customers' secrets. Every buyer has a Literal Illusion Puzzle connected to their persona. Complete all the puzzles to discover the horror your shop is hiding.
Choice-based Card Game with tense and procedurally generated roguelite Core Gameplay.
2D Shop Simulator and an Economy game about trading with Customers.
Atmospheric Visual Novel about insanity, doubt, and Reality Check.
Innovative Puzzle Game based on the Literal Illusion Effect.
10 Unique Clients, each with their own tastes and shopping styles.
5 Selected locations with carefully crafted storylines.
50+ Levels to Upgrade Every Customer.
70+ Products to buy - from weird ones to essentials!
Leslie, a Poor Customer
A poor customer who usually buys trash. Sometimes, you may get a good offer from them. You will always have a small profit if you sell them cheap stuff for a tiny margin.
Likes: Rubber Ducks, Bananas, Mushrooms.
Hates: Daily Care.
Chelsea, a Rich Customer
This customer has a preference for shiny items and may be willing to overpay for them. If you balance profit and reputation, you may succeed. If you decline to serve Chelsea, your shop's reputation will improve.
Likes: Brand Clothes, Vegan Products, Animals.
Hates: Empty Shelves.
Brinley, a Coupon Collector
A Coupon Hunter customer. Likes good deals and cheap items. Brinley guarantees you a small margin of income.
Likes: Discounted Groceries.
Hates: Full-Priced Arrivals.
Zoe, an Authentic Customer
A highly passionate customer with unique values. Zoe likes people who agree with them. If you agree, Zoe might give you generous payback regarding profits and reputation.
Likes: Obedience.
Hates: Everything that's not essential.
Casey, an Enforcer Customer
An inspector playing their own game. They might confiscate some of your items, demanding a fine. If you refuse to pay, it will save you money, but not your reputation.
Likes: High-value home essentials.
Hates: Refusal to cooperate.
Alex, a Mayor Customer
Entrepreneurs can rarely influence a mayor, though they enjoy good price talks. Negotiations are what made them mayors.
Likes: Natural Cosmetics, Healthy Food.
Hates: Mystical Objects.
Nata, a Hacker Customer
They might buy simple groceries to hide the offshore activity. Or make a fake purchase to exploit their taxes. Sometimes, they buy regular geek stuff and threaten to take down your store for fun.
Likes: Fun Stuff.
Hates: ??? ;)
Sibs, Family Customers
These sibs only look similar. They have opposite tastes and disagree with each other all day! Because of their unpredictability, they could be valuable clients for either profit or reputation gain.
Like: Fun and Parties!
Hate: Consensus and Routine.
Kaycey, an Assertive Customer
A prominent therapist and authoritative customer. They know how to manipulate sellers very well. If you refuse to serve them, they will take revenge. Aside from destroying your reputation, they will make you sell extra cheaply.
Likes: Voodoo Dolls, Talismans
Hates: You?
Mx Malkoff, a Creative Customer
Highly intelligent, careful, and delicate buyer. Claire has exquisite taste and expects things to impress them. Claire likes their favorites and is willing to sponsor them greatly. Rare to visit, though.
Likes: Violins, Cigarettes, Poetry.
Hates: Wine and everything that's banal.
Steam lists the Shop Crush release date as 2026.
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